Find winning patterns. Build better video ads.

Creative Intelligence for Ecom Video Ads

Built for Meta, TikTok, and YouTube video ads

Start Ad MRI
Start Ad MRI

Understand how your viewer experiences every second of your ad.

Ad MRI reconstructs brain activity as your ad is watched, revealing how attention, memory, and persuasion change from one moment to the next. Every report translates those signals into clear creative decisions.

See the ad unfold, second by second.

Ad MRI maps the ad across time, connecting what’s on screen and what’s being said with the modelled brain response at that moment. So instead of looking at the creative as one piece, you can see how the response shifts as the message, visuals, and language change.

Know what to keep, remove, double down on, and test next.

The Keep Matrix turns creative analysis into a clear decision framework, helping your team preserve what drives performance, eliminate what doesn’t, and prioritize the next iteration with confidence.

Build your next winning creative.

A recommended ad structure based on how viewers experienced your ad.

Find your next winning angle.

Discover new creative opportunities before your competitors do.

Get Your Free Ad MRI Preview

Submit one video ad and receive a preview showing how Ad MRI analyzes attention, creative decisions, and optimization opportunities. The report preview will be sent on your email. 

Thanks! We'll review your ad and email your preview soon.

Ad MRI — How It Works
Process

Here's the exact path your ad takes, from upload to diagnosis.

01
SCANNING
01 — Submission
Submit your ad
Upload a video ad link and tell us a little about your campaign. Every submission is personally reviewed before analysis begins.
02
SCANNING
02 — Approval
Review & approval
Within 12 hours, we'll review your submission. If it's a good fit, we'll send you a secure payment link and begin your analysis.
03
SCANNING
03 — Analysis
We analyze your creative
Your ad is evaluated across attention, persuasion, messaging, trust, creative structure, and viewer experience to uncover what's driving performance.
04
SCANNING
04 — Delivery
Receive your Ad MRI
Receive an executive creative intelligence report with prioritized recommendations, creative opportunities, and a clear action plan for your next iteration.
Why teams trust it
0%
Private by default
Every submission is treated as confidential.
0h
Fast turnaround
Submissions are reviewed within 12 hours.
1:1
Expert reviewed
Every report is checked before delivery.
Meta · TikTok · YouTube
Built for ecommerce
Designed for founder-led brands running paid video ads.
Submit my Ad
Ad MRI — What's Included
The Report

Everything your Ad MRI covers.

Every Ad MRI is delivered as a structured executive report that diagnoses your creative, explains the findings, and prioritizes the changes most likely to improve performance.

That's the full report.
Optional Add-On

Competitor Intelligence

Go beyond your own creative with competitive intelligence built for advertisers.

Compare your ad against competing creatives to understand how your hook, messaging, and positioning stack up. Identify overused patterns, measure similarity, and uncover untapped creative opportunities before your next campaign.

Included
  • Hook similarity benchmarking
  • Competitor creative comparison
  • Messaging angle analysis
  • Market opportunity identification
  • Strategic recommendations
Available as an optional upgrade
Start My Analysis

Pricing

Core Diagnosis

  • 8-page executive report
  • Viewer attention analysis
  • Creative optimization
  • Actionable recommendations
  • Clear action plan

$299

For 1 video Ad

Competitor Intelligence

  • Hook similarity analysis
  • Winning angle discovery
  • Category opportunities
  • Market gap insights
  • Strategic recommendations

+$199

Add-on

(Not provided individually)

Custom Intelligence

  • Ongoing creative intelligence
  • Multiple ad analyses
  • Competitor intelligence
  • Executive reporting
  • Priority support

Price On Request*

Get My MRI Report

FAQs

Getting Started

A comprehensive Ad MRI report with clear recommendations for improving your video creative. Every report includes attention analysis, creative diagnostics, optimization frameworks, and an executive action plan.
Most reports are delivered within 24–48 hours.
No. Simply upload your video. No platform access is required.
Yes. Many teams use Ad MRI before launch to identify creative risks, strengthen persuasion, and improve the overall viewing experience before spending on media.

What We Analyze

Ad MRI works with video ads across Meta, TikTok, YouTube, LinkedIn, and other digital platforms.
Every report evaluates the complete viewing experience, including visuals, spoken dialogue, on-screen text, messaging, pacing, demonstrations, trust signals, and persuasion patterns.
Yes. Ad MRI works with UGC, founder-led videos, product demonstrations, brand films, testimonials, and other video ad formats.
Yes. Ad MRI can analyze video ads in multiple languages, provided the spoken dialogue and on-screen text are clear enough to evaluate.

Creative Intelligence

Most creative reviews rely on opinions. Ad MRI analyzes how viewers experience your ad, then translates those insights into clear creative direction.
Yes. Competitor Intelligence reveals recurring hooks, messaging patterns, creative angles, and opportunities to differentiate your next campaign.
Hook Saturation shows how similar your opening hook is to other ads in your category, helping you identify crowded ideas and opportunities to stand out.

Reports & Results

Founders, creative directors, media buyers, performance marketers, agencies, and in-house marketing teams creating video ads.
Yes. Many teams use Ad MRI throughout the creative iteration process to compare versions and refine future ads.
Yes. Every analysis follows the same structured methodology, making reports consistent, comparable, and easy to act on.
No. Ad MRI evaluates the creative itself. It helps improve attention, messaging, trust, and persuasion, but campaign performance also depends on factors like targeting, offer, pricing, and media buying.

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Winning video ad breakdowns, creative analysis, and practical takeaways to help you make better creative decisions.

Your next ad is already hiding inside this one.

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